Reg
11-11-2008, 12:15 PM
Posted by: The SI Staff (http://www.fannation.com/si_blogs/for_the_record/posts?blogger_id=21244)
Sports promotions come a long way from Disco Demolition Night.
The marketing wizards of the St. Louis Blues have introduced a bailout-themed promotion (http://blues.nhl.com/tickets/promotions/bailout.htm) known as Fannie & Freddie Mortgage Saturdays.
At every remaining Saturday home game this season, one lucky fan will have their mortgage or rent paid for four months! A fan will be randomly selected during the game, and all you have to do is be at Scottrade Center when your seat is called. Hold on to your ticket stub and watch for an announcement that you've won.
Would a creative promotion like the Blues' Bailout Plan help persuade you to buy tickets? Or does the product on the ice -- or field, or court -- play a bigger role?
Sports promotions come a long way from Disco Demolition Night.
The marketing wizards of the St. Louis Blues have introduced a bailout-themed promotion (http://blues.nhl.com/tickets/promotions/bailout.htm) known as Fannie & Freddie Mortgage Saturdays.
At every remaining Saturday home game this season, one lucky fan will have their mortgage or rent paid for four months! A fan will be randomly selected during the game, and all you have to do is be at Scottrade Center when your seat is called. Hold on to your ticket stub and watch for an announcement that you've won.
Would a creative promotion like the Blues' Bailout Plan help persuade you to buy tickets? Or does the product on the ice -- or field, or court -- play a bigger role?